TRIXIE Turns 50!

TRIXIE proudly celebrates 50 years of serving pet lovers like you. Over the past five decades, our journey has been defined by a steadfast pledge to enhance pets' lives through affordable, quality products and unwavering passion.

We extend our deepest gratitude to you, our loyal customers, who have entrusted TRIXIE with the care and well-being of your cherished companions over the years. Your unwavering support has fueled our passion and inspired us to reach new heights. Here's to the last 50 years and the next 50 to come – a journey of love, endlessly wagging tails, and always making Friends for Life.

A Symbol of Renewed Purpose

To honor our 50th anniversary, we proudly present our refined TRIXIE logo, a visual testament to our commitment to evolution, innovation, and relentless devotion to the timeless bond between pets and their human companions. This new emblem, meticulously crafted with care and purpose, encapsulates the essence of our brand's journey and sets the stage for the exciting ventures ahead.

New Highlights for 2024

Snuffle Mats: Unleash the joy of sniffing and foraging with our brand-new snuffle mats. Designed to engage your pet‘s senses, these mats  provide mental stimulation, making mealtime an exciting adventure for your four-legged friends.

Continuing Our Enrichment Legacy: We have added some exciting new dog and cat enrichment toys and puzzles to our collection. These products are specifically designed to provide an engaging and interactive experience for your pets, promoting their physical and mental well-being. 

Behavior Training: Adding Potty Bells to our collection will enhance communication and strengthen the bond between parents and their furry companions. Our innovative tools are crafted to facilitate effective training sessions, fostering positive behaviors and minimizing undesirable habits in dogs. 


Since 1974, TRIXIE has been passionate about animals.  Our focus has been the harmonious coexistence between humans and pets.  Whether covered in fur or feathers, warm or cold-blooded, TRIXIE is committed to strengthening the bond between pet parents and their little buddies. TRIXIE has created a range of products to make your pets Friends for Life!